Public Relations & Marketing
Date Published: 03/10/2015
Publisher: Library Tales Publishing
Radio Programming and Branding: The Ultimate Podcasting and Radio Branding Guide is designed to offer techniques for broadcasters, radio bloggers, radio entrepreneurs and students who wish to start and run their own radio show or station. This book will help you improve your craft and effectively develop a winning brand that attracts attention, followership, and, ultimately, advertisers.
Enlightening and informative. I think that this novel can come in quite handy for those looking to expand or even just develop their brand. It’s a guide that I think is clear and concise. It flows from one section to the other, but I think you can also go back through to certain sections if you wanted to.
About the Author
Gary Begin, the founder and president of Sound Advantage Media, a radio programming consulting firm, possesses over thirty years of radio programming experience. Begin’s programming and on-air experiences have included diverse markets such as Tampa and Sarasota, FL, Providence, RI, Saginaw, MI, Hagerstown, MD, Columbus, GA, Portland and Waterville, ME. Begin attended Dean College in Franklin, MA and has continued to enhance his skills with regular attendance at many programming seminars. In addition to Sound Advantage Media, Begin also owns Gary Begin Voice Talent, providing voice talent services for clients all across the United States.